Review: George Matte Foundation in Warm Ivory

George Matte Foundaton in Warm Ivory

As the summer quickly approaches we are all looking to have a fresh looking and matte face all summer long. I regularly pick up essentials in Asda, as the shop is close to work and one of the most convenient for me to pop in, so I thought I would try some of their own brand makeup to see how it stands up against other brands to see if they have any hidden gems.

The George Matte Foundation with Shine Control & Chamomile in Warm Ivory promises to be “Lightweight matte foundation for ultimate shine control. Blends in to the skin effortlessly for eve coverage and natural look.” So how does it shape up?

George Matte Foundation with Shine Control

With simple packaging, it’s nothing exciting really I personally think it’s got that slight sun cream vibe but all in all its not bad. The packaging is easy to use, and should be secure so ideal for travel and to pop into your makeup bag when travelling. Overall I do no mind the packaging, it’s nothing special but feels like a supermarket brand and there are much better packaging from other brands at this price point for example Primark’s PS Beauty range has beautiful packaging for a similarly low price point. This may be simply because I am not the target audience and there is not need for the packaging I like to see, I feel like there is a value in making aesthetically pleasing packaging when looking to expand and create a following for a product range.

I find there is often a fine line between a lightweight foundation and a BB cream, leans towards the side of a BB cream. I’ve tended to apply this with my fingers as I find it works better than a brush or a sponge, and works into the skin easily. This foundation is fairly mind boggling when you initially squeeze some out and start to apply to your face, you expect it to be a high coverage offering but it’s really the opposite. As you rub it in to blend it, it dramatically sheers out. Like I mentioned before I would liken it more to a BB cream and just little more than evening out the skin tone and any blemishes will require concealer.

I think this may be great for the summer, the colour is a great match and will be great for the lazy summer days when you want something but nothing much. A spot of the George Matte Foundation, spot of bronzer, mascara and a lip balm and you will have a perfect light no nonsense, makeup look for the summer. Unfortunately, unlike most foundations these days, especially light wright foundations, this offers no SPF protection so ensure you use another product to make sure your skin is protected from the sun.

All in all, I don’t feel like this is a bad product, but it is not a foundation is a BB cream with no mattifying properties than I have noticed. So, if you want a pale and lightweight BB cream, for only £3.00 at Asda I would recommend picking this up. However, if you want a light weight mattifying foundation, I suggest you look elsewhere.

Gwen

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